All Posts tagged Small Business

Covering Incidents Involving Consumers

Covering Incidents Involving Consumers

Working with the public is unavoidable when you own a small business. Despite the need for customer support and loyalty, there are risks associated with working with the general public. These are best addressed through a public risk insurance policy. Some potential reasons for this coverage include:

  • A customer comes into the office to pay a bill and the chair they are sitting in collapses.
  • An individual is walking in front of your office and part of your sign falls and hits them.
  • Your business is having a customer appreciation day and while in attendance, a customer trips and falls.

Although these risks seem to be hardly likely, they are possible. The resulting financial demand from a lawsuit could threaten your business. The team at recommends that you add the additional public liability coverage to help cover any gaps that your commercial general liability policy may leave.

Areas of Coverage

This liability policy covers the common areas associated with general liability but extends the coverage to the specific locations and exposures created by public traffic.

  1. Bodily injury. If someone is injured while on your business property, this policy provides coverage. It may also extend to those who are in the walkways or parking lots that may be considered an area outside your property.
  2. Property damage. The part of the coverage protects your business when damage is done to another’s property while on your property or when work is done to another property.

Basic Marketing Ideas To Consider for Your Small Business

Basic Marketing Ideas To Consider for Your Small Business

Knowing how to market your business can make all the difference to your financial success. For many business owners, it can be difficult to know where to begin. With so many options to consider, you might not know which choice is the right fit for your needs. Explore these insurance marketing strategies and get a feel for how to begin.

Quality Content

Today’s consumers want a bit more from businesses. Classic television, print, and radio ads are not faring as well as they once did. A great way to stand out is by using your website to promote quality, honest content related to your industry. This is a tactic many businesses use to boost site visits and it has been shown to have a positive impact. Examples of engaging content include:

Blog posts
Short videos
Relevant images with descriptions
Optimize Your Search Results

Another great way to improve your marketing strategies is by learning more about SEO. According to marketing groups like, businesses should definitely focus on how to best optimize their search results. When you put effort into SEO, you’ll notice that your company is crafting copy that has more of a direct impact on the audience you’re attempting to reach.
There are a number of different considerations to take when it comes to marketing your business. Find a method that works for you and get yourself started.