All businesses need a website as part of their strategic marketing plan. With the right insurance SEO methods, you can get to the first page and attract more viable clients.
Ensure Easy Navigation
When a visitor comes to your website, they must be able to easily find what they are looking for. Simple and direct navigation links on the top of every page and an organized site map go a long way in enhancing your website’s SEO.
Utilize the Right Keywords
While quality is most important, you still need to utilize the keywords that people are searching for. Do keyword research and find three to five primary keywords to sprinkle throughout your website at a density of approximately one to three percent.
Include a Blog
A blog on your website allows you to provide visitors with important information related to your business and industry. When you can give people something of value, they are more likely to keep coming back. Just ensure that all writing is high in quality so that search engines reward you with higher rankings.
If you are unfamiliar with the latest insurance SEO strategies for your company website, it is a good idea to get help from a professional. They will review your techniques and ensure that all are being implemented properly.