Every business has to provide their customers quality web-based information in order to meaningfully connect with them. This is especially true of insurance websites. Customers need to see at a glance the most important information and feel confident that it comes from a trustworthy, authoritative source. Providing clients and prospective clients with the online resources they want is simple though there are a few key points to keep in mind.
Focus on the Essentials
Customers visiting insurance websites are generally looking for three things:
- Information about policies offered
- Explanations of currently-held forms of coverage
- Contact information for their agent or a 24-hour response line
Inviting Further Contact
An insurance agency should be easy to contact; many agencies are served by 24 hour contact services that help customers handle claims at any time of day or night. Some websites include live chat boxes to help customers access necessary services. Basic contact information should also be included; make sure that customers can easily locate the general phone number of the agency as well as the mailing or street address where physical letters can be sent. The email address and phone number of each agent should also be included.
Creating insurance websites that are informative and user friendly requires insight and expertise. Experienced marketing agencies can create a website with detailed information that is easy to understand and relevant to the concerns of your customers.